YOU NEED UNCOMMON MARKETING
TO ANSWER THESE QUESTIONS...
  • Do my customers understand how I am different from my competition?
    -  Ex. Do I provide the best product or do I provide the best value?
  • How do I figure out who to target with my marketing budget?
  • How can I ensure that all of my communications with my customers are conveying a consistent message?
  • How do I overcome a bad publicity incident or a bad review (online or in print)?
  • What media streams are going to get the best return on investment?
  • OK - I have a website. Now what? How do I know it's worth the money? or How do I increase my return on this investment?
  • I know I need to put my business on-line, but how?
  • How can social media increase my sales?
    -  facebook, linked-in, twitter etc.
  • Why can't I just put up my own website and print my own fliers?
Developing a consistent message about your product or services, helps ensure you attract appropriate and loyal customers to your level of products.
 
First you need to analyze your business and see what you are trying to grow, am I looking to increase the frequency of returning customers or am I looking to expand into a different market? Then define those customer's connection nodes and demographics and proceed from there...
There is a process to communicating with your customers, which if followed; will result in consistent and on target messaging. Good communication planning demands that you start with a well defined brand strategy; whether you are baking bagels or building cars.
The best media streams depend on who your target audience is, and where customers are on the product adoption spectrum - are you trying to get awareness of your product - or are you trying to get existing customers to become advocates to others, etc...
1st, if it was deserved then fix your business practices. However, an undeserved one demands an immediate response that is proportional and which targets the same audience. There are many techniques available, most of which reinforce your positive brand message and are an extension of your existing communication strategy.
1st, Just having a website does not guarentee that you will generate sales, or even or even be found by people looking to buy from you. Web-site optimization demands a lot of attention to an ongoing process. Viewing and understanding web site metrics which will lead to a better web-site is necessary to start the process to get your site on track.
Your website should be part of an overall media strategy and communications plan for your business, not just something you put together using a click and drop application during a few free hours on the weekend. A custom look and action will help differentiate you from your competition It also needs to be standards complient to help it get found and ensure that in the ever-increasing mobile world it can be seen how you would like it.
Consumers rank 'friends and family recommendations' higher than all other influencers in a study by ZenithOptimedia (Young, Brand Media Strategy, p.89). The key is finding the right group of social media consumers that will recommend your product and service and then, leverage the vast tools that the providers have developed to target them.
You can; but shouldn't you be spending your time working on refining and improving your business. We would never tell you the proper ingredients to make the bagel dough, treat a patient or serve your non-profit group, but we can ensure that your communication strategy is the best for your business and ensure that you have a consistent message and always look professional while targeting the most appropriate audience - can you?

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Uncommon Marketing is a partnership of Design, web and communication professionals which is located in Somerville, NJ. Although our current customers are predominantly in the following areas:
Somerset County - Bridgwater, Bedminster, Basking Ridge, Bernardsville, Peapack-Gladstone, Warren, Watchung, Green Brook, Bound Brook, Somerset, Franklin township, Somerville, Raritan, Manville, Hillsborough, Branchburg and Montgomery township.
Middlesex County - Edison, Woodbridge, Iselin, Piscataway, South Plainfield, Highland Park, New Brunswick, Fords, Perth Amboy
Morris County - Morristown, Flanders, East Hanover, Floram Park, Hanover township, Morris Township, Chatham, Summit, Madison
Hunterdon County - Readington, Whithouse, Whitehouse Station, Flemington, Raritan Township
Mercer County - Princeton Township, Princeton Borough

We are expanding and currently seeking customers in NJ, greater NY area and beyond - so please contact us to see if we can help you achieve your business or non-profit needs.