About Uncommon Marketing & Public Relations
Uncommon Marketing has developed through a partnership of accomplished professionals in each of their specific areas to serve underserved sectors of the marketplace specifically non-profits, small business and the medical/health care communities; sectors in which we have years of personal experience as well.. Our professionals have expertise in marketing strategy, creative design, media development, web and search optimization. We understand the challenges which need to be overcome to be successful in these sectors.
We are not just a web development company or a ex-advertising firm that is modernizing and trying to 'get into the marketing business.' We are a marketing and communications strategy company first and a media development company second. While other companies are trying to notch as many projects under their belts as they can Uncommon Marketing is building relationships for the long term. Lastly, we view our successes and achievements through yours and look forward to your business and growing together.
We believe in spending significant time at the beginning of each client relationship to learn the goals of the organization and what they consider important for their success. Through our relationship we become passionate about your success. Some of the things we like to find out before we start are:
- What services you offer that drive your profit center?
- How have you tried to reach new customers in the past - what worked?/what didn't?
- What is your competition doing - Are you reacting to them or are you the leader?
- What are your challenges in the marketplace and how is that marketplace changing?
- What are the demographics of your existing customer base and where do you want to expand?
- What are the current public perceptions
- How are you currently measuring up to your business plan?
- Who do you serve? What are the scope of your services? What geography do you serve?
- How are you currently funded - how has that changed in the past few years?
- What new sources are you looking to receive funding from?
- Are you trying to reach more donors, better publicize your services, or both?
- How are your internal, external communications aligned with your strategy? (Do you have a communications strategy?)
- How have you publicized your events in the past - how successful were you?
Uncommon Marketing and Public Relations focuses on organizations that have a positive impact on their community or the quality of life overall. We donate 10% of all proceeds for work we do with non-profits to charity. We believe in paying it forward! Contact us and learn how we are REALLY DIFFERENT.